ERIC Number: EJ948570
Record Type: Journal
Publication Date: 2011-Dec
Abstractor: As Provided
Reference Count: 16
Social Media: It's What Students Do
Kelm, Orlando R.
Business Communication Quarterly, v74 n4 p505-520 Dec 2011
In assessing the application of social media on the teaching of business communication, this article looks at MBA student use of blogs, online photo database contributions, and video contributions to YouTube channels. These assignments were part of their course activities, which included a 2-week study tour in China. The article looks at these activities within the context of the social constructivist view on learning in general. The student work provides evidence of the positive results that come from the use of social media, when viewed from the perspective of social constructivist theories for learning.
Descriptors: Masters Programs, Social Networks, Masters Degrees, Business Administration Education, Web Sites, Graduate Students, Electronic Publishing, Photography, Video Technology, Constructivism (Learning), Epistemology, Information Retrieval, Technology Uses in Education, Collaborative Writing, Business Communication, Foreign Countries, Learning Theories
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: China; Texas