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ERIC Number: EJ948569
Record Type: Journal
Publication Date: 2011-Dec
Pages: 11
Abstractor: As Provided
Reference Count: 4
ISBN: N/A
ISSN: ISSN-1080-5699
Integrating Social and Traditional Media in the Client Project
Melton, James; Hicks, Nancy
Business Communication Quarterly, v74 n4 p494-504 Dec 2011
Based on a client project assigned to students in two undergraduate business classes, this article argues that social media learning is best done in a context that mixes social media with more traditional kinds of media. Ideally, this approach will involve teams of students who are working on different aspects of a larger client project. This integrated setup has several benefits: It enhances the students' understanding of social media within a real context, it complements more traditional communication methods, and it reveals the communicative aspects of key business functions.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A