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ERIC Number: EJ948564
Record Type: Journal
Publication Date: 2011-Dec
Pages: 18
Abstractor: As Provided
Reference Count: 31
ISSN: ISSN-1080-5699
Corporate Responsibility in Communication: Empirical Analysis of Press Releases in a Conflict
Lehtimaki, Hanna; Kujala, Johanna; Heikkinen, Anna
Business Communication Quarterly, v74 n4 p432-449 Dec 2011
The paper examines how the tensions of corporate responsibility are articulated and reconciled in a controversial situation of a foreign investment. We conducted a conventionalist analysis on the company press releases in a case where a Finnish forest industry company invested in a pulp mill in South America. The findings show that the use of language in press releases mobilizes certain stakeholders while reassuring others, and that the argumentation used creates value-neutral communication, making it possible to pursue strategic goals despite competing values. For teaching, we provide insights on how to communicate in a conflict situation. (Contains 2 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Finland; South America; Uruguay