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ERIC Number: EJ948562
Record Type: Journal
Publication Date: 2011-Dec
Pages: 7
Abstractor: As Provided
Reference Count: 11
ISSN: ISSN-1080-5699
AxeCorp's "Team Challenge": Teaching Teamwork via 3D Social Networking Platforms
Carmichael, Kendra
Business Communication Quarterly, v74 n4 p479-485 Dec 2011
To prepare business communication undergraduates for a changing work world and to engage today's tech-savvy students, many instructors have embraced social media by incorporating its use in the classroom. This article describes AxeCorp, a fictional company headquartered on the immersive social networking platform, Second Life, and one particular exercise developed for the "company," the "AxeCorp Team Challenge". This challenge attempts to integrate students' skill development with their knowledge of communication concepts through the creation of a virtual team. (Contains 3 figures.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A