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ERIC Number: EJ947983
Record Type: Journal
Publication Date: 2009
Pages: 6
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1548-9566
An Investigation of Strategic Decision Making in Service Marketing through Case Study Development and Analysis
Rosetti, Joseph L.; Maceiko, Meghan
College Teaching Methods & Styles Journal, v5 n1 p37-42 2009
Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing strategies in a growth industry with a corresponding high level of embedded competition. The paper demonstrates how the professor utilized the development of the case study as a pedagogical methodology to provide the independent study student with a transition to the higher levels of a learning taxonomy while simultaneously developing a comprehensive evaluation instrument to foster a higher level of learning for students enrolled in the introductory undergraduate marketing course.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A