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ERIC Number: EJ947785
Record Type: Journal
Publication Date: 2009
Pages: 21
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1948-5891
What's in a Name? Managing Multiple Organizational Identities in a Catholic University
Feldner, Sarah Bonewits; D'Urso, Scott C.
Journal of Catholic Higher Education, v28 n2 p147-167 Sum 2009
This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.
Association of Catholic Colleges and Universities. 1 Dupont Circle Suite 650, Washington, DC 20036. Tel: 202-457-0650; Fax: 202-728-0977; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin