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ERIC Number: EJ947465
Record Type: Journal
Publication Date: 2012-Feb
Pages: 10
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0360-1315
Preference-Inconsistent Recommendations: An Effective Approach for Reducing Confirmation Bias and Stimulating Divergent Thinking?
Schwind, Christina; Buder, Jurgen; Cress, Ulrike; Hesse, Friedrich W.
Computers & Education, v58 n2 p787-796 Feb 2012
The Web is a perfect backdrop for opinion formation as a multitude of different opinions is publicly available. However, the different opinions often remain unexploited: Learners prefer preference-consistent over preference-inconsistent information, a phenomenon called confirmation bias. Two experiments were designed to test whether technologies such as recommender systems can be used to overcome this bias. The role of preference-inconsistent recommendations was explored by comparing their influence to a condition with preference-consistent recommendations and to a control condition without recommendations. In Study 1, preference-inconsistent recommendations led to a reduction of confirmation bias and to a more moderate view of the controversial topic of neuro-enhancement. In Study 2, we found that preference-inconsistent recommendations stimulated balanced recall and divergent thinking. Together these studies showed that preference-inconsistent recommendations are an effective approach for reducing confirmation bias and stimulating divergent thinking. In conclusion, future research and practical implications are discussed. (Contains 2 figures and 2 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A