NotesFAQContact Us
Search Tips
ERIC Number: EJ947297
Record Type: Journal
Publication Date: 2011
Pages: 14
Abstractor: As Provided
Reference Count: 41
ISSN: ISSN-0884-9153
Marketing Merit Aid: The Response of Flagship Campuses to State Merit Aid Programs
Ness, Erik C.; Lips, Adam J. A.
Journal of Student Financial Aid, v41 n1 p4-17 2011
This study examines the differences in the portfolio of institutional scholarships and the marketing of these awards between flagship campuses with and without state merit aid programs. Using content analysis techniques to analyze institutional websites of the 16 Southern Regional Education Board (SREB) flagship campuses, three thematic responses emerge that characterize and illustrate the ways in which flagship campuses have shaped their own aid programs to take advantage of state merit scholarships and to advance enrollment goals. These responses can be seen through the reach of the institutional scholarships, the transparency of the university merit aid programs, and the marketing aims of the scholarship efforts. (Contains 1 table.)
National Association of Student Financial Aid Administrators. 1101 Connecticut Avenue NW Suite 1100, Washington, DC 20036. Tel: 202-785-0453; Fax: 202-785-1487; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A