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ERIC Number: EJ947001
Record Type: Journal
Publication Date: 2011
Pages: 25
Abstractor: As Provided
Reference Count: 2
ISSN: ISSN-1536-3759
Only in Canada: A Study of National Market Potential for Christian Higher Education Canada (CHEC) Institutions
Hiebert, Al
Christian Higher Education, v10 n5 p397-421 2011
In July 2007 Ipsos Reid delivered to Christian Higher Education Canada (CHEC) a report entitled "Christian Post-Secondary Education in Canada, Phase 3: Defining the Market". This article is a selective summary of the full 353-page report. It tabulates and analyzes findings from 1,000 phone interviews and 6,689 online surveys from six population groups across Canada. Respondents were grouped in six mind-sets concerning the relation of Christian faith and higher education. Their postsecondary education institutions and their ratings of the factors they value most in selecting further education were analyzed. Based on this research, Christian Higher Education Canada, Inc., has generated several national marketing programs to raise public awareness of and appreciation for Christian higher education in Canada. (Contains 15 tables.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada