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ERIC Number: EJ946820
Record Type: Journal
Publication Date: 2012
Pages: 10
Abstractor: As Provided
Reference Count: 31
ISBN: N/A
ISSN: ISSN-0144-929X
Evaluating CoLiDeS + Pic: The Role of Relevance of Pictures in User Navigation Behaviour
Karanam, Saraschandra; van Oostendorp, Herre; Indurkhya, Bipin
Behaviour & Information Technology, v31 n1 p31-40 2012
CoLiDeS + Pic is a cognitive model of web-navigation that incorporates semantic information from pictures into CoLiDeS. In our earlier research, we have demonstrated that by incorporating semantic information from pictures, CoLiDeS + Pic can predict the hyperlinks on the shortest path more frequently, and also with greater information scent, compared to earlier cognitive models of web-navigation like CoLiDeS that relied only on textual information from hyperlinks. In this article, we investigate the following research questions. First, would the increase in information scent have an impact on the actual user navigation behaviour? Second, do users actually follow the navigation path predicted by CoLiDeS + Pic? In other words, would CoLiDeS + Pic predict actual user navigation behaviour more accurately than CoLiDeS? We investigate these questions by varying the relevance of pictures on a web page and studying the impact of varying relevance on the user navigation patterns. We found that under the highly relevant picture condition, users were more accurate and took less time to finish their tasks. Also, under the highly relevant picture condition, CoLiDeS + Pic predicts significantly greater number of actual user clicks. There was no significant difference in model predictions between the lowly relevant picture condition and no-picture condition. These results validate the predictions made by CoLiDeS + Pic. (Contains 5 figures and 3 tables.)
Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India