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ERIC Number: EJ946743
Record Type: Journal
Publication Date: 2011
Pages: 12
Abstractor: As Provided
Reference Count: 44
ISSN: ISSN-1533-015X
Emotional Responses to Environmental Messages and Future Behavioral Intentions
Perrin, Jeffrey L.
Applied Environmental Education and Communication, v10 n3 p146-157 2011
The present research investigated effects of message framing (losses-framed or gains-framed), message modality (video with text or text-only) and emotional arousal on environmentally responsible behavioral intentions. The sample consisted of 161 college students. The present research did not find a significant difference in behavioral intentions between the losses-framed and gains-framed groups. Results suggest a significantly higher environmentally responsible behavioral intent in the video group than in the text-only group. Results from the correlational analyses showed a reliable relation between emotional arousal and environmentally responsible behavioral intentions. Practical and theoretical implications are discussed. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States