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ERIC Number: EJ946424
Record Type: Journal
Publication Date: 2011
Pages: 7
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0748-478X
A Head Start: Of All the Lessons Students Learn in College, How to Be Supportive Alumni Is among the Most Important
Coleman, Toni
CURRENTS, v37 n9 p18-24 Nov-Dec 2011
There is growing acknowledgement in higher education, particularly among institutions experiencing a steady decline in giving by graduates, that alumni donors need to be cultivated while they are students. If a school wants to have a generous alumni body giving time and money once they graduate, they need to be aware of the importance of philanthropy while they are students. Student philanthropy education programs take many shapes, from student groups that raise money from classmates to campus events designed to raise awareness about the role philanthropic support plays at an institution. With an eye toward long-term sustainability, many seek to build upon or establish a culture of philanthropy that's woven into the fabric of the institution. In addition to developing a habit of giving, many institutions are finding that establishing that culture involves engaging students with the intentional goal of building affinity while teaching them how to be supportive alumni. The author stresses that learning how to be supportive alumni is among the most important lessons students learn in college.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A