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ERIC Number: EJ946414
Record Type: Journal
Publication Date: 2011-Sep
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Inside Out
Jennings, Matt
CURRENTS, v37 n7 p24-29 Sep 2011
In a world ruled by digital communications, it can seem like there are almost as many methods, tools, and platforms to communicate with internal audiences as there are opinions and perspectives on how to do it effectively. Organizations of various sizes are struggling with how to reach their audiences' divided attention, and higher education institutions are no different. Internal campus communications has long bedeviled administrators, communicators, faculty, and staff. It's challenging because it's important. At a time when the number of communications tools and platforms is increasing, it's essential that institutions "be clear about the audiences they're trying to reach and the messages they want to communicate; then they can work out which are the best tools for reaching them." Despite debates over which tools to use and how to keep internal audiences informed and administrators happy as audiences expand, the good news for internal communications professionals is that they're not alone. In fact, they're in the same boat as most communications professionals, the media, and anyone else trying to reach an audience. And as those audiences are increasingly feeling bombarded by the influx of information they receive on a daily basis from several directions and platforms, the choice isn't to give up, but to get smarter. It's not easy, but then again neither is staying relevant, interesting, and engaging. No matter the platform, as in the rest of the communications world, internal communicators will need to rely on a number of tools to engage their constituencies. Nearly everything an institution wants to communicate and that employees need or want to know may soon be no farther away than their smartphone or mobile device. When an employee can be that easily informed and engaged, one can't think of a better situation for internal communicators.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California; Minnesota; New Jersey; North Carolina; United Kingdom; United States