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ERIC Number: EJ946173
Record Type: Journal
Publication Date: 2011
Pages: 13
Abstractor: As Provided
Reference Count: 61
ISBN: N/A
ISSN: ISSN-1044-8004
"Relaaax, I Remember the Recession in the Early 1980s...": Organizational Storytelling as a Crisis Management Tool
Kopp, David M.; Nikolovska, Irena; Desiderio, Katie P.; Guterman, Jeffrey T.
Human Resource Development Quarterly, v22 n3 p373-385 Fall 2011
In this conceptual paper, we consider organizational storytelling as a communications tool in which stories are used to reduce the stress and anxiety of organizational members during a crisis. While there is much consensus among organizational scholars detailing storytelling's active role in such processes as organizational learning and performance (Boje, 1991; Czarniawska, 1998), knowledge sharing and knowledge management (Denning, 2000), management development (Morgan & Dennehy, 1997), and normative organizational behavior (Poulton, 2005), the literature is still evolving on how the act of storytelling could facilitate not only how organizational members make sense of a crisis, but also how they adapt to the inevitable organizational changes following a crisis. In particular, storytelling--with its narrative process--can be utilized to manage how the organizational members react to the crisis by absorbing what Patriotta (2003) called "the discordance by constructing a plot around a disruptive occurrence" (p. 163). Indeed, making sense of a crisis follows Weick's (1995) disruption-transformation-solution framework. We argue that storytelling should be part of an organization's crisis-management program, per se. As human resource development and organizational crisis-management disciplines share great commonality and concerns in areas dealing with organizational behavior during crises, we propose that storytelling can be used as HRD's toolkit in leveraging human capital pre-, during, and post-crises. (Contains 4 footnotes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A