This qualitative study examines the processes of forming gay-straight alliances at three religiously affiliated institutions of higher education. Using the lens of Social Movement Theory (SMT), this paper presents the methods and approaches used when advocates of gay-straight alliances at these institutions encountered resistance from administrators. The article analyzes the use of collaborative, conciliatory, assertive, and underground/subversive methods within specific contexts and also draws on three models provided by SMT to offer insight that may prove useful to people working to form gay-straight alliances or to support lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) students at religiously affiliated institutions. (Contains 3 notes and 1 table.)