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ERIC Number: EJ944947
Record Type: Journal
Publication Date: 2011-Jul
Pages: 8
Abstractor: As Provided
Reference Count: 51
ISSN: ISSN-1303-6521
Examining the Social Influence on College Students for Playing Online Game: Gender Differences and Implications
Yang, Dong-Jenn; Chiu, Jun-Zhi; Chen, Yi-Kun
Turkish Online Journal of Educational Technology - TOJET, v10 n3 p115-122 Jul 2011
Online games represent a burgeoning market sector of increasing economic importance. However, most previous studies have focused on the utilitarian perspectives of the technology. In other words, there is limited the investigation to social influence on college students' attitude. The aims of this study is to understand the effect of social influence on college students' attitude in playing online game and to discuss gender effect of social influence on college students' attitude of playing online game. Focus group interview and survey of the mix research method were conducted. The authors find: (a) the effect of social influence affects college students' attitudes to online game. Female students are much easier to be affected than male ones, (b) Males tend to be more interested in playing online game than females, and (c) Gender difference might be caused by involvement and benefit while they play online game. (Contains 4 tables.)
Sakarya University. Esentepe Campus, Adapazari 54000, Turkey. Tel: +90-505-2431868; Fax: +90-264-6141034; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan