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ERIC Number: EJ944679
Record Type: Journal
Publication Date: 2011-Aug
Pages: 14
Abstractor: As Provided
Reference Count: 5
ISSN: ISSN-1047-8485
A Perspective on the Future of Branch Campuses
Bird, Charles
Metropolitan Universities, v22 n1 p65-78 Aug 2011
Branch campuses can thrive in the extremely competitive environment of higher education, because of their commitment to access and their relatively low cost of operation. Success, however, depends on understanding the preferences of adult learners and other place bound students. With targeted programs, focused services, careful financial management, and a solid-marketing plan, branches can be an integral part of enrollment management, as well as an important contributor to the institutional bottom line.
Indiana University-Purdue University Indianapolis (IUPUI), 815 West Michigan Street UC 3140E, Indianapolis, IN 46202-5164. Tel: 317-274-5036; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio