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ERIC Number: EJ943748
Record Type: Journal
Publication Date: 2011-Dec
Pages: 26
Abstractor: As Provided
Reference Count: 88
ISSN: ISSN-1052-5629
The Art of Strategic Management: A Case-Based Exercise
Maranville, Steven
Journal of Management Education, v35 n6 p782-807 Dec 2011
This article contends that the strategic thinking process is composed of two joint, but paradigmatically distinct, activities--analysis and synthesis. Analysis represents the scientific paradigm, whereas synthesis represents the artistic paradigm. Nevertheless, the Strategic Management course is dominated by the scientific paradigm, even though the artistic paradigm is the means by which true strategic value emanates. Therefore, this article examines the relationship between the scientific and artistic paradigms, concluding that consilience is necessary although challenging. A review of the management education literature reveals attempts at introducing the artistic paradigm to the management classroom. This review leads to the proposal of a case-based experiential exercise that integrates analysis and synthesis in the context of the Strategic Management course.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A