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ERIC Number: EJ943747
Record Type: Journal
Publication Date: 2011-Dec
Pages: 28
Abstractor: As Provided
Reference Count: 32
ISSN: ISSN-1052-5629
Protocols for Teaching Students How to Search for, Discover, and Evaluate Innovations
Norton, William I., Jr.; Hale, Dena H.
Journal of Management Education, v35 n6 p808-835 Dec 2011
The authors introduce and develop protocols to guide aspiring entrepreneurs' behaviors in searching for and discovering innovative ideas that may have commercial potential. Systematic search has emerged as a theory-based, prescriptive framework to guide innovative behavior. Grounded in Fiet's theory of search and discovery, this article provides teaching protocols that provide proven methods for guiding individuals to effectively search for and discover product and process innovations. In a series of six, structured, modular sessions, individuals are taught to search for and discover ideas with the potential to generate wealth in domains where they possess prior, domain-specific knowledge. Moreover, a framework is introduced that permits a viability assessment of all discoveries.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A