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ERIC Number: EJ941716
Record Type: Journal
Publication Date: 2011-Sep
Pages: 9
Abstractor: As Provided
Reference Count: 19
ISBN: N/A
ISSN: ISSN-1052-0147
The Unfocused Focus Group: Benefit or Bane?
Franz, Nancy K.
Qualitative Report, v16 n5 p1380-1388 Sep 2011
Facilitating successful focus groups requires both science and art. One element that can fully challenge focus group facilitators includes how to handle the unfocused focus group. This article describes "unfocus" and the benefits and disadvantages of unfocus in focus groups. Lessons learned from and approaches taken on this journey are shared to enhance focus group facilitation best practices.
Nova Southeastern University. 3301 College Avenue, Fort Lauderdale, FL 33317. Tel: 954-262-5389; Fax: 954-262-3970; Web site: http://www.nova.edu/ssss/QR
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A