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ERIC Number: EJ941665
Record Type: Journal
Publication Date: 2011-Aug
Pages: 6
Abstractor: ERIC
ISSN: ISSN-0192-592X
Competing for the Virtual Student
Waters, John K.
T.H.E. Journal, v38 n7 p28-30, 32, 34-35 Aug 2011
Most K-12 school districts know that they are losing children who are going to other programs to get their needs met, and they know that they are going to have to offer some kind of online program to meet those needs if they are going to survive. K-12 districts have not exactly been sitting on the online-learning sidelines. In fact, by pioneering online learning and proving its effectiveness, K-12 districts have unwittingly broadened the market for for-profit schools. It is very clear that online learning has found its time and place and it lies at the heart of some serious competition between traditional brick-and-mortar schools and entrepreneurial propriety schools that are taking advantage of the charter movement. It is just so easy in many states now for an online entity to come in and take enrollment. Some districts realize how heavy the competition is--that there is competition now for attendance dollars that were safer in the past--and some do not. District-led online programs are currently emerging in three forms: (1) the virtual school, in which students are enrolled full-time and get their entire course of study online; (2) programs that simply offer a few supplemental classes online; and (3) "blended learning," which combines traditional classroom-based learning with online learning assets. (Contains 8 online resources.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A