Despite advances in the study of performance appraisals within the intercollegiate athletic context, there are several limitations to the extant research. Specifically, this literature does not take into account the multi-level nature of organizations and performance appraisals or the reciprocal interdependence of coaching staffs. In considering these factors, we propose a new performance appraisal system for intercollegiate coaches--one that takes place at the team level of evaluation. Six dimensions of performance are measured--team athletic outcomes, team academic outcomes, ethical behavior, fiscal responsibility, recruit quality, and athlete satisfaction. We submit that, by taking into consideration the multilevel nature of performance and the reciprocal nature of coaching staffs, we have provided a more valid model of coaching performance. (Contains 1 figure.)