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ERIC Number: EJ941258
Record Type: Journal
Publication Date: 2011
Pages: N/A
Abstractor: As Provided
Reference Count: 23
ISSN: ISSN-1556-3847
Information Found and Not Found: What University Websites Tell Students
Meyer, Katrina A.; Jones, Stephanie
Online Journal of Distance Learning Administration, v14 n3 Fall 2011
This study investigates how graduate students experience their university websites, or the institutional "virtual face." The sample included graduate students admitted to online and blended higher education programs at Texas Tech University and the University of Memphis. A total of 42 students provided open-ended answers to questions about information they needed, could not find, or found with much effort. Their responses paint a picture of adult students who often struggle to find basic information or services (e.g., email login, registration) on institutional websites that are important functions for graduate students. They were also asked what messages the websites produced and should produce and who the intended audience was. The students perceive the audience to be students, but still find the messages mostly to be about marketing the institution rather than addressing their functional needs. (Contains 6 tables.)
State University of West Georgia. 1601 Maple Street, Honors House, Carrollton, GA 30118. Tel: 678-839-5489; Fax: 678-839-0636; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Tennessee; Texas