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ERIC Number: EJ940520
Record Type: Journal
Publication Date: 2008
Pages: 14
Abstractor: As Provided
Reference Count: 27
ISBN: N/A
ISSN: ISSN-1206-9620
An Investigation of Technology Avoidance Effect into Higher Education Environments: Some Empirical Evidence of Marketing Students' Background and Their Use of Personal Computers Outside the Academic Culture
Spais, George S.; Vasileiou, Konstantinos Z.
International Electronic Journal for Leadership in Learning, v12 n2 2008
The major objective of this study was to test a research hypothesis in order to explain the technology avoidance effect in higher educational environments. We addressed the core research themes of our study using a survey. Our intention was to test marketing students' perceptions in order to investigate the potent influence of a climate of non-innovation towards the empowerment of the technology avoidance effect in higher educational environments. We introduce the following definition for technology avoidance in this study: "A behavioral intention not to use a personal computer, where technology-based factors and personal factors are central in influencing the avoidance of technology. The behavioral intention not to use a technology derives the belief that there is no expectation that the technology will enhance job performance." From the statistical analyses it is clear that marketing students with different frequencies of Information Communication Technology (ICT) use and marketing students from different educational environments, three small business schools, present a very different set of perceptions and behavioral intentions. Based on the tests, we have accepted the research hypothesis, which means technology avoidance exists when an innovative culture does not exist. The research results showed us that technology-based factors and personal factors strength the technology avoidance effect in higher educational environments. (Contains 8 tables and 4 charts.)
University of Calgary Press. 2500 University Drive NW. Calgary, Alberta, Canada T2N 1N4. Tel: 403-220-7578; Fax: 403-282-0085; e-mail: ucpmail@ucalgary.ca; Web site: http://www.ucalgary.ca/ucpress
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A