ERIC Number: EJ939968
Record Type: Journal
Publication Date: 2011
The B-Word: Are Bonuses a Good Way to Attract and Motivate Top Fundraisers?
CURRENTS, v37 n6 p20-25 Jul-Aug 2011
Communications and person-to-person relationship skills are as important for fundraisers as they ever were. However, today's fundraisers must also have finely honed technology skills, the ability to conduct data analysis, an understanding of social media, and experience relating to people from a variety of cultures. Competing for and attracting fundraisers is only part of a foundation or development office's challenge. The second, and possibly more critical piece, is figuring out how to keep these heavyweights at their institutions. Fundraising bonuses, although controversial, are one tactic used to attract and retain those who contribute to the institution's bottom line.
Descriptors: Fund Raising, Incentives, Grantsmanship, Institutional Advancement, Merit Pay, Motivation Techniques, Educational Finance
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: firstname.lastname@example.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A