To those entrenched in the green building world, the benefits seem obvious. Why would anyone choose to build in a way that isn't comfortable, healthy, energy efficient, and environmentally responsible? Even within a single college or university project, different team members often have different reasons for promoting a green agenda. Architects may promote environmental measures because they feel it is the professionally responsible thing to do. The facilities manager who will take care of a building may recognize inherent durability, maintenance, and energy cost advantages. Students and faculty may insist on clean energy technologies and the smallest possible carbon footprint. And the administration may look strictly at bottom-line financial benefits of green. There are lots of reasons for building green. This article examines a spectrum of reasons and benefits.