At Emory University's Goizueta Business School, eportfolio serves as the foundation for a sequence of assignments in our core "Communication and Professional Development" course. Our philosophy underlying the use of eportfolio is influenced by narrative and sense-making theory. At the beginning of the semester, students record their experiences and accomplishments on eportfolio. We then guide students to identify the narrative themes running through their experiences, and to use those themes to develop personal brand statements, stories that demonstrate their strengths and values in action, and professional development plans. This sequence of assignments allows students to imagine, construct, and articulate a professional identity through narrative.