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ERIC Number: EJ936248
Record Type: Journal
Publication Date: 2011
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0037-7724
Learning about America, and about Buying from Starbucks
Simon, Bryant
Social Education, v75 n3 p144-147 May-Jun 2011
Professor Bryant Simon is the author of "Everything But the Coffee: Learning About America From Starbucks" (University of California Press, 2009). He presented his key findings to the class and summarizes them here. Studying Starbucks reveals essential truths about what its customers, who represented a large cross-section of the American middle-class, cared about and desired. Moreover, it reveals something about the nature of buying in everyday America.(Contains 10 notes.)
National Council for the Social Studies. 8555 Sixteenth Street #500, Silver Spring, MD 20910. Tel: 800-683-0812; Tel: 301-588-1800; Fax: 301-588-2049; e-mail: membership@ncss.org; Web site: http://www.socialstudies.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A