NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ936247
Record Type: Journal
Publication Date: 2011
Pages: 3
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0037-7724
Teaching about Starbucks and Consumer Literacy
Malczewski, Joan; Plafker-Gutt, Debra; Cohen, Robert
Social Education, v75 n3 p142-143, 148 May-Jun 2011
One of the great challenges social studies teachers face is promoting economic and consumer literacy among their students. Fostering such literacy helps students to think critically and independently about their own roles as consumers as well as about the claims and promises the corporate world makes through mass advertising and the branding of the spaces that surround us. With our students, we chose to focus our consumer culture lesson on a company that students are exposed to all the time because of its presence in their neighborhoods and its connection to youth culture: Starbucks.
National Council for the Social Studies. 8555 Sixteenth Street #500, Silver Spring, MD 20910. Tel: 800-683-0812; Tel: 301-588-1800; Fax: 301-588-2049; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A