NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ935906
Record Type: Journal
Publication Date: 2011-Jun
Pages: 17
Abstractor: As Provided
Reference Count: 43
ISSN: ISSN-1055-8896
Exploring the Instructional Conditions for a Reverse Modality Effect in Multimedia Instruction
Cheon, Jongpil; Crooks, Steven; Inan, Fethi; Flores, Raymond; Ari, Fatih
Journal of Educational Multimedia and Hypermedia, v20 n2 p117-133 Jun 2011
This study explored the causes of the reverse modality effect when learning from multimedia instruction. Participants were randomly assigned to one of two groups (visual text or spoken text). The findings revealed a reverse modality effect wherein that those studying visual text outperformed those studying spoken text on three assessments. Further investigation revealed significant differences in text access frequency, but not mental effort, between the two groups. This study provides theoretical support for establishing the boundaries of the modality effect, as well as extending the literature on possible causes for the reverse modality effect. (Contains 3 tables and 2 figures.)
Association for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327-1545. Tel: 757-366-5606; Fax: 703-997-8760; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A