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ERIC Number: EJ935564
Record Type: Journal
Publication Date: 2011-May
Pages: 14
Abstractor: As Provided
Reference Count: 30
ISSN: ISSN-1175-8708
From Visual Literacy to Critical Visual Literacy: An Analysis of Educational Materials
Newfield, Denise
English Teaching: Practice and Critique, v10 n1 p81-94 May 2011
This article discusses differences in purpose, orientation and method between what is commonly known as "visual literacy" and what is being called "critical visual literacy". It does so through a comparative critical analysis of two sets of materials produced for classroom use: those produced in 1993 under the umbrella of visual literacy and those produced in 2011 under the umbrella of critical visual literacy. Through an examination of different approaches to context, semiotic choice and authorial discourse in the development of the material, the article shows the distinctive nature of critical visual literacy--its emphasis on the positioned and positioning nature of visual texts, on the socio-political consequences of semiotic choice in visual texts, and on reading against rather than reading with the visual text. (Contains 2 figures.)
Wilf Malcolm Institute for Educational Research, University of Waikato. PB 3105, Hamilton, New Zealand. Tel: +64-7-858-5171; Fax: +64-7-838-4712; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa