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ERIC Number: EJ935402
Record Type: Journal
Publication Date: 2011
Pages: 32
Abstractor: As Provided
Reference Count: 55
K-12 Parents' Attitudes about Their School District's Mass Notification Service
Downing, Joe R.
Journal of School Public Relations, v32 n2 p90-121 Spr 2011
The study examined K-12 parents' attitudes about their school district's mass notification service. Survey data were collected from 146 parents with at least one child who attended school in the district. During an emergency, most parents surveyed wanted their district to expand its mass notification service from landline phone only to also include e-mail and text-messaging notification. In addition, most parents were open to receive certain nonemergency messages through the service. The article concludes with the theoretical implications of the study for educational administration scholars, as well as practical suggestions for public relations professionals who work in educational environments. (Contains 1 note, 2 tables and 2 figures.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A