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ERIC Number: EJ935369
Record Type: Journal
Publication Date: 2009
Pages: 12
Abstractor: As Provided
Reference Count: 15
ISSN: ISSN-0834-1516
An Illustration of a Methodology to Maximize Mail Survey Response Rates in a Provincial School-Based Physical Activity Needs Assessment
Dwyer, John J. M.; Allison, Kenneth R.; Lysy, Daria C.; LeMoine, Karen N.; Adlaf, Edward M.; Faulkner, Guy E. J.; Goodman, Jack
Canadian Journal of Program Evaluation, v24 n2 p157-168 Fall 2009
Two mail surveys were conducted as a province-wide needs assessment to examine the opportunities for, barriers to, and participation in physical activity in Ontario elementary and secondary schools. Dillman's Tailored Design Method (TDM) was used to maximize the quality of responses and the response rate. Both surveys entailed five mailings to key informants from randomly selected schools. The response rate among the 599 elementary and 600 secondary schools was 85% and 79%, respectively. This article discusses how the TDM strategies (i.e., strategies to establish trust, increase perceived rewards, and decrease perceived costs among key informants) were used to yield high response rates, examines the response rates after each mailing, and shares some lessons learned, which will be useful to researchers who are considering using the TDM in surveys designed to develop and evaluate programs. (Contains 1 figure and 3 tables.)
Canadian Evaluation Society. 1485 Laperriere Avenue, Ottawa, ON K1Z 7S8, Canada. Tel: 613-725-2526; Fax: 613-729-6206; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Education; Elementary Secondary Education; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada