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ERIC Number: EJ935341
Record Type: Journal
Publication Date: 2008
Pages: 22
Abstractor: As Provided
Reference Count: 43
ISSN: ISSN-0834-1516
Moments of Truth: An Unexplored Dimension to Communicate Effectiveness
Ramirez, Ricardo
Canadian Journal of Program Evaluation, v23 n2 p117-138 Aut 2008
The settings for this article are rural and remote communities in the province of Ontario, Canada, where the advent of high-speed Internet has brought about new opportunities for the provision of public health and information services. This article proposes that public funding agencies and service providers will gain planning and evaluation insight from the notion of "moments of truth" as an additional dimension to capture and communicate program effectiveness. This is an evaluation dimension that is seldom appreciated as valid in the public sector, and yet it is at the heart of private sector behaviour.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada