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ERIC Number: EJ935225
Record Type: Journal
Publication Date: 2009
Pages: 20
Abstractor: As Provided
Reference Count: 35
ISSN: ISSN-1011-3487
Generation Y Students: Appropriate Learning Styles and Teaching Approaches in the Economic and Management Sciences Faculty
Wessels, P. L.; Steenkamp, L. P.
South African Journal of Higher Education, v23 n5 p1039-1058 2009
Generation Y students (born after 1982) have developed a different set of attitudes and aptitudes as a result of growing up in an IT and media-rich environment. This article has two objectives: firstly to discuss the learning styles preferred by generation Y students in order to identify the effect of these preferences on tertiary education in South Africa, and secondly to discuss strategies that lecturers in the economic and management sciences faculty can employ to address these preferences. It was found that Generation Y students prefer team-work, structure, interactivity and image-rich environments. From an exploratory survey it was found that a vast number of students at South African tertiary institutions have been exposed to technology while growing up to such an extent that they can be classified as Generation Y students. A critical learning outcome approach in designing, delivering and assessing courses is suggested for interacting with Generation Y students in the classroom to address many of the preferences of Generation Y students. (Contains 5 figures and 3 tables.)
Unisa Press. Preller Street, P.O. Box 392, Muckleneuk, Pretoria 0003, South Africa. Tel: +27-24-298960; Fax: +27-24-293449; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa