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ERIC Number: EJ934290
Record Type: Journal
Publication Date: 2011-Aug
Pages: 9
Abstractor: As Provided
Reference Count: 33
ISBN: N/A
ISSN: ISSN-0273-4753
The Use of Digital Technologies in the Classroom: A Teaching and Learning Perspective
Buzzard, Christopher; Crittenden, Victoria L.; Crittenden, William F.; McCarty, Paulette
Journal of Marketing Education, v33 n2 p131-139 Aug 2011
Today's college students, often referred to as the "digital generation," use an impressive assortment of technological tools in a wide variety of ways. However, the findings reported here suggest that students prefer more traditional instructional technology for effective engagement and learning. Faculty members, however, prefer the use of course-learning technology offered by their universities or publishers. In addition to this potential mismatch between preferences of students and teachers, the research finds that there are vast differences in preferences and usage across disciplines, in particular, business and economics instructors and students having stronger technology preferences than instructors and students of the fine arts and life sciences. (Contains 3 tables and 3 figures.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A