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ERIC Number: EJ933722
Record Type: Journal
Publication Date: 2010-Dec
Pages: 25
Abstractor: As Provided
Reference Count: 28
ISSN: ISSN-0022-2224
The Appropriateness of Icon Representations for Taiwanese Computer Users
Wang, Hsiu-Feng
Visible Language, v44 n3 p305-329 Dec 2010
This experiment investigated how two factors which relate to icon representations affected Taiwanese computer users. These were: alphabetic or non alphabetic representations and cultural or standard imagery. Alphabetic representations are representations which show Chinese characters or English words/letters. Non alphabetic representations are representations which show either concrete or abstract objects. Cultural imagery is imagery that uses ethnic depictions, often shown in a traditional manner. Standard imagery is imagery used in icons found in present software packages used internationally. Fifty-two Taiwanese citizens with a similar ability in English were shown a series of twenty-six icons on a computer screen along with a list of labels, and asked to match the labels with the icons. The results indicated that cultural elements, especially alphabetical cultural elements aided the recognition of icons by participants not familiar with computers. (Contains 7 tables.)
Sharon H. Poggenpohl. Available from: Rhode Island School of Design. 2 College Street, Providence, RI 02903. Tel: 401-454-6570; Fax: 401-454-6117; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan