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ERIC Number: EJ932516
Record Type: Journal
Publication Date: 2011
Pages: 25
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0033-5630
Saved at Home: Christian Branding and Faith Nights in the "Church of Baseball"
Butterworth, Michael L.
Quarterly Journal of Speech, v97 n3 p309-333 2011
Baseball has enjoyed its status as the "national pastime" in part because it has been associated with democracy. To the extent that baseball, as an institution of civil religion, fosters pluralism and inclusion, it can indeed be viewed in democratic terms. In recent years, the advent of conservative Christian events called "Faith Nights" threatens the democratic health of the "church of baseball." In particular, Faith Nights depend on a logic of branding that masks the political commitments that support the events. Thus, although many baseball fans and followers may not be aware of all aspects of Faith Nights, they are constituted in a hegemonic relationship with Christianity in ways that demand critical attention. (Contains 114 notes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A