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ERIC Number: EJ932091
Record Type: Journal
Publication Date: 2011
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Faith and Fundraising: The Role of Institutional Religious Identity in Advancement
Shea, Susan
CURRENTS, v37 n5 p36-41 May-Jun 2011
How important is the faith associated with an educational institution in raising funds? Do development professionals at faith-based institutions use strategies different from their secular school colleagues? Are there particular challenges to raising money from donors who may already have philanthropic ties to churches or synagogues? Fundraisers at faith-based schools agree that the principles and core practices of their work do not differ from those of their counterparts at secular institutions. But many share a conviction that the religious character of their schools is hardly ever a disadvantage and that presenting the spiritual mission of their campuses to donors, parents, and the community provides them with unique opportunities to discuss charitable intentions with prospects. There are no hard data on the subject, and no universal answers apply to the cohort of schools that include expressions of faith in their mission statements or feature them on their websites. The degree to which these schools emphasize a connection to a specific religion differs greatly, involves many nuances, and can change over time. But faith stirs emotion, loyalty, and, frequently, a demand for what donors see as standards of conduct and purpose in the context of their institutions' faith-based principles.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California; Illinois; Massachusetts; New York; Texas