NotesFAQContact Us
Search Tips
ERIC Number: EJ932085
Record Type: Journal
Publication Date: 2011-Apr
Pages: 7
Abstractor: ERIC
ISSN: ISSN-0748-478X
The Science behind Alumni Engagement: The University of Waterloo is Crunching its Alumni Data
Coolman, Jason
CURRENTS, v37 n4 p36-42 Apr 2011
As the director of alumni affairs at the University of Waterloo, the author had two questions to answer: How engaged are the university's alumni, and how can advancement professionals double the current level of alumni engagement and alumni giving? The author explored these questions, found answers, and implemented the solutions. This was the beginning of the university's alumni engagement project. Waterloo alumni are incredibly diverse. They range in age from 21 to 101, span all races, work in all possible professions, and live in almost every country in the world. Like many alumni offices, they have limited staff resources, work with flat or diminishing budgets, and are under pressure to get their jobs done. By undertaking this project, advancement professionals at the University of Waterloo were adding to their existing challenges. Using a logistic regression to determine how statistically similar each person was to the core group of engaged alumni, they found 24 items that indicated a person was more likely to be engaged and five items that meant that he or she was more likely to be disengaged. They have finished the research portion of their engagement project, and they are now meeting with their potential leaders and determining how those interested can contribute to Waterloo. Also, they are in the process of determining the benchmarks for measuring success, a critical aspect of any alumni endeavor. (Contains 1 figure.)
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A