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ERIC Number: EJ932073
Record Type: Journal
Publication Date: 2011-Feb
Pages: 4
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Sour Notes
Hanson, Dan
CURRENTS, v37 n2 p38-41 Feb 2011
Fight songs such as "The Victors" and "Notre Dame Victory March" have become part of the American music lexicon. Along with their sister songs, alma maters, they stir memories of carefree college days, elicit feelings of pride, and sometimes--especially fight songs--poke fun at athletic foes. They are the embodiment of tradition at U.S. colleges and universities. However, not all fight songs and alma maters are in perfect harmony with students, alumni, or the public. In recent years, some fight songs have devolved into fighting words, and alma maters have become lightning rods for controversy, demanding the time and attention of college and university alumni relations and public relations directors. Though no one plans for a controversy over a fight song or alma mater, having a crisis communications plan is essential for such circumstances. It helps leadership throughout the campus look at the issue from the eyes of how the media might interpret it.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California; Michigan; Mississippi; Pennsylvania; United States