ERIC Number: EJ931752
Record Type: Journal
Publication Date: 2010-Oct
Reference Count: 0
Conducive to Success
Minar, Thomas J.
CURRENTS, v36 n8 p36-39 Oct 2010
Integration of alumni relations and development is vital to institutions. In this article, the author talks about integration and focuses on the functions of alumni relations and fundraising, and the symbiotic relationship between them. He suggests that the best alumni relations officers understand the direct relationship of their work to resource gathering, and they integrate awareness of philanthropy and development programs and even solicitation into their work. Whether an institution is growing or contracting, integrating alumni relations with development can bring success. The author discusses some models for integration.
Descriptors: Alumni, Alumni Associations, Institutional Advancement, Systems Approach, Private Financial Support, Fund Raising, Models, Administrative Organization, Attachment Behavior, Attitude Change, Friendship, Family Attitudes
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: firstname.lastname@example.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A