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ERIC Number: EJ931748
Record Type: Journal
Publication Date: 2010-Oct
Pages: 7
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
Bread and Butter
DiConsiglio, John
CURRENTS, v36 n8 p18-24 Oct 2010
Annual giving is the number one indicator that someone will make a major or planned gift. Annual funds are the meat and potatoes of fundraising. But if the annual fund has recently taken a backseat to major and megagifts, the recession made a bad situation even worse. Today, most annual fund performance indicators have plummeted. Virtually all annual giving-related figures continued downward trends in 2008 and 2009, notes a 2009 Blackbaud survey of higher education fundraising performance for 33 private and 29 public institutions. But in some ways, the recession has offered annual funds a new opportunity to step into the spotlight. While the prerecession fundraising model focused heavily on major gifts, the economic spiral caused many endowments to suffer steep declines. In this new economic environment, Dan Allenby, vice president for annual giving at consulting firm Grenzebach Glier and Associates, suggests that annual gifts can represent a steady flow of reliable revenue, unrestricted funds, and a connection to a community that's eager to show its support. In this article, the author discusses why annual giving is still the foundation of fundraising success, and describes five annual giving best practices.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; North Carolina; Singapore