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ERIC Number: EJ931745
Record Type: Journal
Publication Date: 2010-Sep
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Degree of Difficulty
Adams, Caralee
CURRENTS, v36 n7 p40-45 Sep 2010
Everyone in the business of raising funds for graduate and professional schools knows that the effort has certain challenges. Deborah McCreery, of Widener University School of Law, identifies two main hurdles to alumni fundraising at Widener Law: (1) student loan debt; and (2) a perception problem. At Widener Law and other professional and graduate schools, connecting with alumni can be a struggle. Part of it comes down to affinity. Students often feel greater loyalty to the college where they spent their formative undergraduate years, living on campus, rather than where they went to grad school. Yet, with some extra effort and creativity, universities can win over postgrad alumni--and find support in the larger community. Investing in communication, forming productive partnerships with deans, hosting meaningful events, and providing services to alumni and the community can help graduate schools overcome the barriers and tap into the generosity of this hard-to-reach group.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; Connecticut; Delaware; District of Columbia; Massachusetts; North Carolina; Pennsylvania; Texas; United Kingdom