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ERIC Number: EJ931118
Record Type: Journal
Publication Date: 2010-Sep
Pages: 14
Abstractor: As Provided
Reference Count: 29
ISBN: N/A
ISSN: ISSN-0004-8623
Investigating the News Seeking Behavior of Young Adults
Qayyum, M. Asim; Williamson, Kirsty; Liu, Ying-Hsang; Hider, Philip
Australian Academic & Research Libraries, v41 n3 p178-191 Sep 2010
This study investigated the news-seeking and browsing behaviours of young adults, partly in the context of everyday life information seeking (ELIS), in order to explore their perceptions of and attitudes towards print and online news media. The study is significant because traditional print newspapers face a steady decline in their readership with the growth of free online content. Therefore, it is important to understand the online news-seeking behaviours of young adults to try and predict changes and trends in this field. A qualitative (interpretivist) approach was adopted and twenty university students were interviewed. Findings indicate that, contrary to expectations, print newspapers were still favoured by young people in this sample and the most successful online news disseminators were the ones who have attached themselves to a popular website. Finally, the impact of newspaper reading and publishing trends on library reading rooms is also discussed.
Australian Library and Information Association. P.O. Box 6335 Kingston 2604, Australia. Tel: +61-2-6215-8222; Fax: +61-2-6282-2249; e-mail: enquiry@alia.org.au; Web site: http://www.alia.org.au
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia