ERIC Number: EJ930883
Record Type: Journal
Publication Date: 2005-Jan
Abstractor: As Provided
Perceptions and Positionings of Colleges in New York City: A Longitudinal Study of Brand Images
Clark, Sylvia D.
International Journal of Educational Advancement, v5 n2 p107-118 Jan 2005
A study of high school seniors' perceptions of colleges, conducted in 1979, was replicated 23 years later. The study affords an opportunity to examine perceptual changes over time and provides an additional perspective on the positioning of colleges, apart from other well-known surveys. This information may be useful for those involved in marketing and developing images for the schools included in the study.
Descriptors: High School Seniors, Student Attitudes, Educational Attitudes, Higher Education, Longitudinal Studies, Repetition, Attitude Change, Time Perspective, Educational Policy, Reputation
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: New York