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ERIC Number: EJ930883
Record Type: Journal
Publication Date: 2005-Jan
Pages: 12
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1744-6503
Perceptions and Positionings of Colleges in New York City: A Longitudinal Study of Brand Images
Clark, Sylvia D.
International Journal of Educational Advancement, v5 n2 p107-118 Jan 2005
A study of high school seniors' perceptions of colleges, conducted in 1979, was replicated 23 years later. The study affords an opportunity to examine perceptual changes over time and provides an additional perspective on the positioning of colleges, apart from other well-known surveys. This information may be useful for those involved in marketing and developing images for the schools included in the study.
Palgrave Macmillan Ltd. Brunel Road, Houndmills, Bassingstoke, Hampshire, RG21 6XS, UK. Tel: +44-1256-357893; Fax: +44-1256-328339; e-mail: subscriptions@palgrave.com; Web site: http://www.palgrave-journals.com/ijea/index.html
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York