ERIC Number: EJ930879
Record Type: Journal
Publication Date: 2004-Nov
Abstractor: As Provided
Reference Count: N/A
Brand Management in US Business Schools: Can Yale Learn from Harvard?
Heyes, Anthony G.; Liston-Heyes, Catherine
International Journal of Educational Advancement, v5 n1 p35-45 Nov 2004
Data Envelopment Analysis (DEA) is used to evaluate the performance of top US business school in maintaining reputation among members of the academic and business communities. The authors generate efficiency measures and identify peers against which underperforming schools should benchmark.
Descriptors: Business Administration Education, Reputation, Benchmarking, Performance, Standards, Visual Aids, Relationship, Organizations (Groups), Higher Education
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: Connecticut; Massachusetts; United States