ERIC Number: EJ930872
Record Type: Journal
Publication Date: 2004-Feb
Abstractor: As Provided
Reference Count: N/A
Influences on Participation in a University Faculty and Staff Annual Giving Campaign
Knight, William E.
International Journal of Educational Advancement, v4 n3 p221-232 Feb 2004
As tuition and state support become increasingly constrained, private fund raising is becoming an ever more important source of institutional revenue. Internal faculty and staff giving campaigns are a key part of fund-raising efforts. This study, carried out at a mid-sized, state-assisted, Midwestern university, provided critical information about which types of employees are more likely to contribute and about faculty perceptions of the giving process. Human resources and development records were merged into a database for statistical analysis. Also, a sample of fulltime faculty was interviewed concerning motivation for giving, barriers or situations that prevent faculty from giving, best communication methods, and other relevant factors. Administrative staff, fulltime employees, blacks and whites, employees who were alumni, those who lived in the university's home city, employees who had ever given previously to the university, those with higher previous giving totals, employees with higher salaries, and those employed for a greater number of years were significantly more likely to give. Faculty generally understood the purpose of employee giving campaigns and agreed that departmental representatives were a good means of communication about the campaign. They felt that direct appeals to support needs at the individual department level might cause more faculty to participate than does a broad-based generic campaign approach. They would also like to be able to detail very specifically how their donations are used. Implications are included for which employees should be solicited and how the employee annual giving campaign should be marketed to various groups, particularly faculty.
Descriptors: Fund Raising, College Faculty, School Personnel, Participation, Private Financial Support, State Universities, Influences, Employee Attitudes
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A