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ERIC Number: EJ930584
Record Type: Journal
Publication Date: 2011-Aug
Pages: 16
Abstractor: As Provided
Reference Count: 37
ISSN: ISSN-0033-6882
Competencies Needed in Oral Communication in English among Thai Undergraduate Public Relations Students: A Substantial Gap between Expectations and Reality
Pattanapichet, Fasawang; Chinokul, Sumalee
RELC Journal: A Journal of Language Teaching and Research, v42 n2 p187-202 Aug 2011
This article investigates the competencies needed for oral communication in English among Thai undergraduate public relations students for handling public relations job interviews and performing entry-level public relations work. To identify these competencies, the study identified and involved all of the stakeholders in the data reliability assessment process. The DACUM process, a research-based methodology of developing a curriculum, was modified through interviews with experts in the field to compile and validate the list of the competencies needed. As a result, the validated list consists of four competencies needed for public relations job interviews and eight competencies needed for entry-level public relations work. For triangulation purposes, a questionnaire survey on 222 public relations students and semi-structured interviews with a focus group were conducted to explore the students' perspectives. The article discusses a huge gap between expectations and the real-world situation and provides suggestions to help bridge this gap. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Thailand