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ERIC Number: EJ930303
Record Type: Journal
Publication Date: 2010-Jan
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
Recipes for Success: Independent Schools Break the Mold When It Comes to Social Media
Stoner, Michael
CURRENTS, v36 n1 p36-41 Jan 2010
Most communicators are not giving up print or other traditional media. But they recognize that social media has quickly become an important channel for the audiences they want to reach. Social media adds texture and complexity to the marketing mix. To take advantage of social media, it pays to be nimble. Independent schools' communicators generally work in a relatively small community with a flat hierarchy, and they don't need to ask permission or develop an elaborate communications plan to try the latest social media tool. In this article, the author discusses how independent schools are still leading the social media movement and are showing educational institutions of all sizes how to make social media an integral part of an institutional communications strategy.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Massachusetts; New Hampshire; Pennsylvania; Tennessee